Reddit Marketing Tips – With 50,000 communities and over 8 billion unique views per month, and content published by users from all over the world Reddit is one of the biggest sites on the net right now.
Its sheer size makes Reddit ripe ground for marketing, but it’s the way in which it operates that really makes it stand out.
With a userbase that is simultaneously diverse and niche, Reddit is the perfect place to undertake online marketing.
After all, when something hits the front page of Reddit it’s chances of tapping into a huge audience increase exponentially.
Depending on what it is you are marketing, you could catch the interest of 100,000 to 1 billion people!
So, with that in mind, here are some Reddit marketing tips that you really shouldn’t ignore.
Table of Contents
Be Consistent With Reddit Marketing
If you want to establish a reputation and profile that give you some authority you should try to stick to your niche as much as possible.
Engage with threads relevant to your interests and your marketing strategy, and post content that is original and useful to other users.
By adding value to relevant subreddits you will establish yourself as someone to be taken seriously.
Stay Active With Reddit Marketing
Many users will check your profile, and your submission history before they comment or vote on your content.
This means that it pays to stay active in the community. While you should make sure that you make high-quality submissions regularly, you should also engage with other users by commenting and voting yourself.
While this may seem like unusual marketing advice, you should actually avoid active marketing at first.
If you begin marketing your website or products before you have a reputation to lean on you run the risk of hurting your cause.
Instead, focus on offering value before you start to push your products.
Practice the Art of Conversation
Don’t just vote and comment on relevant content, try to start a conversation with other users. By actively conversing with other active members in the subreddit you will start to build a strong network.
This is key because so much of Reddit marketing hinges on whether other users trust you.
So be open and flexible in your conversations; show off what you know, but don’t be afraid to defer to those who know more than you.
Start an ‘AMA’
Once you have built a reputation you can begin your marketing campaign. Once you have started to see some interest in your submissions, you should consider organizing an ‘ask me anything’.
This will give your audience a chance to ask any questions they may have. This presents a key opportunity to show off just how much you know and cement your reputation.
Reddit Marketing; The Low-Down
As useful and effective as Reddit marketing can be, it’s not for everyone. To be successful you need to have the right strategy, time to devote to it, and no small measure of patience.
If you do it right you will notice a definite upward trend in your site traffic and an expansion in your audience base.
However, with the need to focus on adding value before you begin promotion this is ethical marketing at it’s finest!