In order to successfully use Twitter to drive traffic to your website, it’s importantly to carefully craft your tweets so that they attract attention and to post at specific times. If you’d love to gain new followers and increase audience engagement with your tweets simply continue reading to discover everything you need to know, to effectively harness the power of Twitter.
How to compose a tweet: Four tips and tricks
To significantly increase your chances of your tweets being seen, it’s crucial to craft eye catching, engaging posts.
1. Keep your tweets sweet and short
While Twitter currently has a character limit of 140 characters per tweet and is set to increase their character limit to 280 characters, you should aim to keep your tweets between 90-100 characters. As your followers are far more likely to read a short engaging tweet, than a lengthy tweet that rambles on.
2. Get used to using shortened URLs
Make sure to include a shortened URL, that will drive traffic to your website.
3. Grab your followers’ attention by using carefully selected GIFs, videos or images
The human eye is far more likely to be attracted by a video or image, than plain text. So it pays to include a single GIF, video or image with each tweet that you post.
4. Don’t get too carried away with hashtags
While it may be tempting to spam your followers with hashtags, adding too many hashtags to a tweet will make you or your business look desperate. Instead try to limit your hashtags to a maximum of 4 trending or relevant hashtags per tweet.
When to tweet: Five tips and tricks
Did you know that you can gain new followers and potential clients by carefully choosing when to tweet? Simply continue reading, to discover the optimal time periods, to target.
1. Try to tweet between Friday and Sunday
If you’re looking to increase your click through rate, social media experts highly recommend tweeting between Friday and Sunday. As your followers have far more free time between Friday and Sunday, to spend on Twitter. As most individuals work from Monday to Friday.
2. Try posting early in the morning
One way to make sure that your tweets don’t get lost in traffic is to post between 2 am to 3 am. When early birds are scrolling through Twitter.
3. Try to tweet in the evenings, in order to maximize follower engagement
If your primary goal is to maximize your follower’s engagement with your post, try to post between 8 pm and 11 pm. When your followers are sitting at home, watching Netflix or catching up on international news.
4. Try posting when your followers are eating lunch or commuting home from work
Twitter experiences a surge of activity between 12 pm and 1 pm and 5 pm and 6 pm. So if you plan to post during a working day, it’s advisable to post in these two time windows.
5. Don’t be afraid to experiment
It’s well worth posting at different times of the day to see when your posts gain the highest amount of click throughs and retweets.
So if you’re serious about harnessing the power of Twitter, make sure to follow all of the handy tips and tricks listed above.