You can think of a micro influencer as a small-scale social media influencer. Most people do not even try to become micro influencers.
Your everyday account could be enough to be an influencer. As long as you have a few thousand followers on one of the main social media sites such as Instagram, then you are off to a good start and could potentially make money.
If you are not up to the dizzying heights of a few thousand followers, there are a few things you can do to become a micro influencer.
Choosing your niche
Nobody is going to pay you to push their products unless you give them a way to reach their target market.
This means that you need to have a niche. A type of content that is published on your social media accounts.
You need to show that you are knowledgeable.
The best part is that you don’t actually need thousands of followers if you have selected your niche well.
It could be a couple of hundred. As long as you have built up a network of targeted followers, companies will be willing to pay you to share your influence among your group.
Plan Your Content
If you want to gain and keep followers, you need to have a content plan. You can’t post content ad-hoc. You need to conform to a specific schedule. You need to have rules about the type of content you will post.
Your content also needs to encourage interaction. All of these processes will need to be shared with the brands you are working with.
Make sure you write them down.
Your content needs to be engaging
For a standard influencer, the product is the actual person creating the content. That isn’t the case if you are a micro influencer.
Your content is the product. It needs to be entertaining. It needs to be something that people want to read.
In order to build up your initial following, you should put a lot of effort into crafting informational articles.
Don’t have any promotion. Just look to educate people. Once you have built up the following, that is when you can start to incorporate a bit of promotion into your content.
Remember; you can’t become authoritative if it looks like you are ‘overselling’ products.
People won’t trust what you write. You won’t be able to influence them.
Share only information of value
Share content that has value. Your goal is to give your followers exactly what they want. If you can accomplish this, then it will encourage them to comment on your content, and ultimately share it.
It is this degree of interaction that brands are looking for. You could have tons and tons of followers and awesome content, but if nobody is saying ‘this is what I want’, brands won’t work with you.
Your social media account is your brand here. Be professional. This isn’t us saying that you can’t go out there and create ‘fun’ posts.
Do that if your followers are asking for that. What we are saying is that everything you need to do should be done in a professional manner.
Don’t get into abusing your followers or sharing less-than-savory viewpoints. Many people have killed their micro influencer status by not being able to stay calm during online interactions.
As long as you cultivate a following by being knowledgeable your niche, the brands will get in touch with you.
This is going to be a slow process. It could take months. Even years.
Work on gaining a few followers per day, and your micro influencer status will expand before you know it.